Effective & Last updated: 05 Nov 2025
Backtracking Technologies Pvt. Ltd. ("we", "us" or "our") is committed to protecting the privacy and security of your personal information. Your privacy is important to us and maintaining your trust is paramount. This Privacy Policy explains how we collect, use, process, and disclose information about you. This policy applies to all of our wallpaper applications ("Apps") and related services (collectively, the "Service"). By using our Service, you consent to the terms of our privacy policy ("Privacy Policy") in addition to our Terms of Use. We encourage you to read this Privacy Policy from time to time to keep yourself updated with the changes we make to this Policy.
We collect different types of information depending on how you interact with our Service.
You can use the core features of our Apps without creating an account. If you use our Service as a non-registered, anonymous user, we do not collect any Personal Information such as your name, e-mail address, contact number, password, or profile photo.
In some of our Apps, you may have the option to create an account. If you choose to register, you will be asked to voluntarily provide us with certain personally identifiable information ("Personal Information"). This may include: Your name, e-mail address, contact number, password, and profile photo. This information is used to create and manage your account, sync your preferences (like favorite wallpapers) across devices, and provide you with a personalized experience.
While using our Apps, in order to provide the core features, we may use or collect the following information with your explicit permission/consent:
We use this information to provide features of our Service, to improve and customize our Service. The information may be uploaded to the Company's servers and/or a Service Provider's server or it may be simply stored on your device.
You can enable or disable access to this information at any time, through your device’s settings.
We may collect certain information automatically when you use our Service, whether you are a registered user or not. This information does not reveal your specific identity (like your name or contact information) but may include:
This information is primarily needed to maintain the security and operation of our Service, and for our internal analytics and reporting purposes.
We use a variety of third-party service providers to help us provide a better experience for our Service. These service providers may have limited access to your information as necessary to perform these services on our behalf (such as analytics, ad serving, or cloud hosting) and are contractually bound to protect and use your information only for the purposes for which it was disclosed. Below are links to the privacy policies of third-party service providers commonly used by our Service:
We use the information we collect for various purposes, such as to provide and maintain the Service by delivering wallpapers, managing accounts (if any), and ensuring our Apps are working as intended. We also use information to improve our Service by understanding how users interact with our Apps using anonymous analytics, and to communicate with you in order to respond to your support requests or feedback (if you contact us). Additionally, information is used for security and fraud prevention and to display advertising (as described in section 2.2). We will not disclose personally identifiable information to third parties without your consent, except as explained in this Privacy Policy.
We may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, and marketing. We provide our Service Providers with only the information necessary for them to perform these services on our behalf.
We may work with third-party marketing and advertising companies (“Ad Networks”). These companies may collect and use information about your use of the Service (primarily non-personal, anonymous data) to provide advertisements about goods and services that may be of interest to you. Our Privacy Policy does not cover any use of information that an Ad Network may collect from you.
We may use, and disclose to third parties, certain aggregate or anonymous Usage Data regarding the Service. Again, such information does not identify you individually.
We may share Personal Information, Usage Data with businesses controlling, controlled by, or under common control with us. If our company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information, Usage Data in connection with such transaction. You will have the opportunity to opt out of any such transfer if, at our discretion, the new entity plans to handle your information in a way that differs materially from this Privacy Policy.
We cooperate with government and law enforcement officials to enforce and comply with the law. We may therefore disclose Personal Information, Usage Data, and any other information about you if we have a good faith belief that it is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce our Terms of Use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to our rights, property or safety, or that of our users or the public as required or permitted by law.
To provide a better experience and functionality to our apps, we use third-party sub-suppliers from whom we may transfer data. Our sub-suppliers have ensured that your data is protected. By accepting this privacy policy, you agree to the processing of your data as a transfer to a third party.
We use cookies and other similar technologies, such as web beacons, pixels, and mobile identifiers. We may also allow our business partners to use these tracking technologies on our Service or engage others to track your behaviour on our behalf. While you may disable the usage of cookies through your browser settings, our Services currently do not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to a lack of standardization regarding how that signal should be interpreted.
We’re very concerned about safeguarding the confidentiality of your information. We employ measures designed to protect your information from unauthorized access. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Service, we cannot and do not guarantee the security of any information you transmit on or through the Service, and you do so at your own risk.
Our app(s)/service(s) may contain links to other sites. When you click on a link to any other website or location, you will leave our Service and go to another site and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites, or how they collect, use and handle information or content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or any collection of data after you click on links to such outside websites.
Our services are not intended for use by anyone who is unable to enter into a binding contract, such as a minor. Furthermore, children under the age of 13 may not use our service or submit information to us. We do not knowingly collect Personal Information from children under the age of 13. By using our Service, you promise that you are at least 13 years old. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. In addition, we recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet.
From time to time, we may change this Privacy Policy for any reason. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the revised privacy policy on this page. These changes are effective immediately after being posted on this page. Your continued use of our Apps/Services constitutes your consent to be bound by the revised Privacy Policy.
If you have any questions, complaints or suggestions about this Privacy Policy, please contact us as follows:
By Email: info.backtrackingtech@gmail.com